Communications · Digital Strategy · Toronto
Kamal
Asnani.
I used to clear bars for a living — as a national-level high jumper. Now I clear a different kind: building brands, campaigns, and public-sector communications that land with people.
From the high-jump pit
to brand strategy
Hi, I’m Kamal Asnani — a communications and digital marketing professional whose career started on a very different kind of field.
I was a national-level high jumper. For years, my life revolved around competition, discipline, and chasing personal bests. Then, in late 2019, a career-ending ankle injury changed everything.
Sports Management gave me the foundations: event planning, partnerships, brand strategy. Marketing instantly caught my attention — I realized I could use creativity and data to tell stories that move people, the same way sports do.
Since moving to Toronto, I’ve completed two postgraduate programs at Seneca Polytechnic — Sports Entertainment & Event Marketing, and Digital & Social Media Marketing (with High Honors). Along the way I’ve built projects for brands like McDonald’s, MINISO, Aritzia, and CAMH, delivered campaigns for Toronto businesses and festivals, and contributed to large-scale sporting events such as the National Games of India.
Today I work in public-sector communications with the Ontario Public Service — managing issues, ministerial correspondence, and digital reporting — while continuing to build brands on the side. Everything I do blends the athlete’s mindset with the strategist’s toolkit: preparation, precision, and the discipline to keep raising the bar.
Clients & Brands
Reach Increase
Follower Growth
Impressions Reached
Every step builds speed
A high jump is won long before the bar — in the run-up. Here’s mine.
Branch Digital & Accessibility Lead
Ontario Public Service — Ministry of Natural Resources
- Leading branch digital content and accessibility (AODA/WCAG) initiatives for the DDIBS branch.
Junior Issues & Correspondence Coordinator (Co-op)
Ontario Public Service — MCURES
- Conducted daily media monitoring with Meltwater and Talkwalker to flag emerging issues for the ministry.
- Drafted OPS issues products including Key Messages, Key Facts, Q&As, and briefing notes.
- Triaged and coordinated ministerial correspondence through the eCorr system.
- Built a Power BI dashboard for divisional reporting and authored the branch SOP for the eCorr process.
- Led the branch migration from Talkwalker to Meltwater.
Marketing Manager
The RedOwl Media
- Managed end-to-end digital campaigns for 20+ clients, boosting client reach by 35%.
- Oversaw content calendars and produced 50+ social assets for Facebook, Instagram, and LinkedIn.
- Monitored KPIs, reducing CPC by 20% through optimized targeting.
- Designed and executed email campaigns, improving open rates by 18%.
Digital Content Planner & Designer
North York Diwali Festival — Toronto, ON
- Designed 30+ social posts, reels, and infographics.
- Helped increase online reach to 10,000+ impressions.
- Leveraged AI tools for competitor audits and audience research.
Event Management & Digital Content Creation
Toronto Garrison Officers’ Ball — Toronto, ON
- Produced 10+ promotional designs supporting event campaigns.
- Assisted marketing that helped attract 500+ attendees.
- Drafted content calendars ensuring consistent promotional flow.
Social Media Manager
CanGuard Security — Toronto, ON
- Increased engagement to 8,000+ interactions with only $40 ad spend.
- Created and scheduled 25+ content assets, including reels and ads.
- Boosted page followers by 40% within 6 months.
Business Development & Sales Executive
Sports For All (SFA) — Ahmedabad, India
- Grew client base by 15% year-over-year through lead generation.
- Delivered weekly sales presentations with a 25% conversion rate.
- Supported 10+ large-scale sports events.
Education
2025 – 2026 · TORONTO, ON
Graduate Certificate — Digital & Social Media Marketing
Seneca Polytechnic
High Honors2024 – 2025 · TORONTO, ON
Graduate Certificate — Sports Entertainment & Event Marketing
Seneca Polytechnic
2020 – 2023 · GUJARAT, INDIA
BBA — Sports Management
Swarnim Gujarat Sports University
Skills
A blend of public-sector communications and full-stack digital marketing — from issues management and briefing to campaigns, design, and data.
Communications & Issues Management
Digital Marketing & SEO
Content & Social Media
Design & Creative
Data & Reporting
Strategy & Project
Let’s raise the bar together
I’m currently available for freelance work. If you have a project in mind — or just want to say hello — send me a message.