Communications · Digital Strategy · Ontario
Kamal
Asnani.
I used to clear bars for a living — as a national-level high jumper. Now I clear a different kind: building brands, campaigns, and public-sector communications that land with people.
From the high-jump pit
to brand strategy
Hi, I’m Kamal Asnani — a communications and digital marketing professional whose career started on a very different kind of field.
I was a national-level high jumper. For years, my life revolved around competition, discipline, and chasing personal bests. Then, in late 2019, a career-ending ankle injury changed everything.
Sports Management gave me the foundations: event planning, partnerships, brand strategy. Marketing instantly caught my attention — I realized I could use creativity and data to tell stories that move people, the same way sports do.
Since moving to Canada, I’ve completed two postgraduate programs at Seneca Polytechnic — Sports Entertainment & Event Marketing, and Digital & Social Media Marketing (with High Honors). Along the way I’ve built projects for brands like McDonald’s, MINISO, Aritzia, and CAMH, delivered campaigns for Toronto businesses and festivals, and contributed to large-scale sporting events such as the National Games of India.
Today I’m the Branch Communications and Digital Accessibility Lead at the Ministry of Natural Resources with the Ontario Public Service — leading branch and divisional communications, SharePoint and intranet content, AODA/WCAG accessibility compliance, and Power BI reporting. I came to it from a term in issues management and ministerial correspondence at MCURES. Everything I do blends the athlete’s mindset with the strategist’s toolkit: preparation, precision, and the discipline to keep raising the bar.
Clients & Brands
Reach Increase
Follower Growth
Impressions Reached
Every step builds speed
A high jump is won long before the bar — in the run-up. Here’s mine.
Branch Communications & Digital Accessibility Lead
Ontario Public Service — Ministry of Natural Resources (DDIBS)
- Lead branch communications for DDIBS and serve as divisional lead for CMID’s InsideOPS intranet — planning and publishing content for the division, the branch, and four sections.
- Administer and govern SharePoint Online sites, including site architecture and governance documentation.
- Lead AODA/WCAG accessibility compliance, remediating communication products across the branch and advising colleagues on accessible practice.
- Build Power BI dashboards and Power Platform automation to support branch reporting and intake processes.
- Delivered the branch’s Multi-Year Accessibility Plan (MYAP) report within the first three weeks, coordinating management team input to meet the deadline.
- Mentor a branch intern on accessibility and communications practice, and authored the First 100-Day Employee Onboarding Plan template.
- Act as the branch design resource and facilitate meetings, including agendas and timekeeping.
Issues & Correspondence Coordinator
Ontario Public Service — MCURES
- Delivered issues briefs to the Minister’s Office three times daily, and conducted media monitoring with Meltwater and Talkwalker to flag emerging issues.
- Attended media calls and triaged them to the Minister’s Office when required.
- Drafted OPS issues products including House Book Notes, briefing notes, Key Messages, Key Facts, and Q&As.
- Triaged and coordinated ministerial correspondence through the eCorr system, applying working knowledge of FIPPA and FOI requests.
- Built a Power BI dashboard and financial tracker for divisional reporting, and authored the branch SOP for the eCorr process.
- Led the branch migration from Talkwalker to Meltwater, and trained an intern on the team’s processes.
Marketing Manager
The Red Owl Media
- Managed end-to-end digital campaigns for 20+ clients, boosting client reach by 35%.
- Oversaw content calendars and produced 50+ social assets for Facebook, Instagram, and LinkedIn.
- Monitored KPIs, reducing CPC by 20% through optimized targeting.
- Designed and executed email campaigns, improving open rates by 18%.
Digital Content Planner & Designer
North York Diwali Festival — Toronto, ON
- Designed 30+ social posts, reels, and infographics.
- Helped increase online reach to 10,000+ impressions.
- Leveraged AI tools for competitor audits and audience research.
Communication & Stakeholder Liaison
Toronto Garrison Officers’ Ball — Toronto, ON
- Produced 10+ promotional designs supporting event campaigns.
- Assisted marketing that helped attract 500+ attendees.
- Drafted content calendars ensuring consistent promotional flow.
Social Media Manager
CanGuard Security — Toronto, ON
- Increased engagement to 8,000+ interactions with only $40 ad spend.
- Created and scheduled 25+ content assets, including reels and ads.
- Grew page followers by roughly 47% within six months.
Business Development & Sales Executive
Sports For All (SFA) — Ahmedabad, India
- Grew client base by 15% year-over-year through lead generation.
- Delivered weekly sales presentations and pitches to event stakeholders, with a 25% conversion rate.
- Supported 10+ large-scale national sports events, with sponsorship decks and CRM tracking.
Education
2025 – 2026 · TORONTO, ON
Graduate Certificate — Digital & Social Media Marketing
Seneca Polytechnic
High Honors2024 – 2025 · TORONTO, ON
Graduate Certificate — Sports Entertainment & Event Marketing
Seneca Polytechnic
2020 – 2023 · GUJARAT, INDIA
BBA — Sports Management
Swarnim Gujarat Sports University
Skills
A blend of public-sector communications and full-stack digital marketing — from issues management, accessibility, and briefing to campaigns, design, and data.
Communications & Issues Management
Accessibility & Digital Platforms
Digital Marketing & SEO
Content & Social Media
Design & Creative
Data & Reporting
Strategy & Project
Let’s raise the bar together
If you have a project in mind — or just want to say hello — send me a message.